Director of Experiences · Design Alchemist · Professional People-Watcher · Global Creative Nomad
Born in the story-soaked, sun-washed colonial beauty of Querétaro, México, I grew up surrounded by color, texture, tradition, rhythm, and the quiet magic of plazas, mercados, and late-night conversations that turn into lifelong philosophies. That’s where I learned design begins with humanity and culture is the greatest teacher.
In high school, life zoomed me north to Texas, a new world of neon city lights, bold voices, big dreams, and bigger plates. I studied at the Art Institute of Houston and at the University of Houston, where I fell in love twice:
First with design: animation, pixels, grids, typography, storytelling.
And second with Arturo, my now-husband of 23 years, met in a history class, proving destiny sometimes wears denim and carries textbooks.
I built my early career in Houston’s creative grit, then moved to Atlanta, where Southern hospitality, soul food, and multicultural melting-pots shaped my empathy, my leadership, and my palate. Tex-Mex + Southern spice? It also shaped my design philosophy: bold flavor, warm connection, layered complexity, unexpected delight.
Today I call New York City home — the world’s loudest design classroom and its most electric runway. I get lost on purpose: in galleries, bodegas, bookstores, street corners, subway stations. Inspiration for me is kinetic, found in laughter, accents, shoes, signage, scent, graffiti, elderly couples holding hands, kids drawing chalk robots on sidewalks. I collect humanity like others collect stamps.
I am fueled by travel, neighborhoods, aromas, textiles, typography, soundtracks, late-night ideas, messy conversations, elegant systems, tiny delightful details, and the thrill of asking, “What if?”
I believe design is love made visible. I believe teams are gardens, not machines. I believe creativity belongs everywhere, especially in the serious places. My superpower? Making complexity feel human — and making spaces where people feel safe to be brilliant, silly, curious, bold, wrong, right, and fully themselves.
"I don’t just create experiences
I cultivate them.
Across cultures. Across mediums. Across moments."
Guided by curiosity, fueled by community, obsessed with turning insight into emotion and technology into humanity.
So yes, Director of Experience, but also, child of México. Texan by fire. Atlanta-seasoned. New Yorker by edge. Global citizen by heartbeat. Husband, traveler, maker, observer, connector, celebrator of people and all their beautiful weirdness.
" I don’t design for users. - I design for humans."
Bienvenido.
Let’s make something unforgettable.
