One of the pain points from our in market shoppers has been the interaction with dealerships and the negotiation when purchasing a car. This Design Studio explores how we can solve the problem of creating a more engaging and meaningful experience between the consumer and the dealership. The current perception of our in market shoppers is the feeling of frustration and intimidation by pushy sales reps at dealerships.
VDP LEAD FORM METRICS
BUSINESS PROBLEM
LEAD FORM INSPIRATION
DESIGN STUDIO - LET'S JAM
SKETCH | PRESENT | CRITIQUE
THE CHOSEN
Based on Each Individual sketch presentation of concepts and ideas, the team voted for the solutions that best solve the problems presented at the beginning of the session.
NEXT STEPS
KEY FOCUS - THEMES
1.- Innovate with Partnerships
2.- Delight with Fun and Engaging unconventional ways to connect with your consumers
3.- Use Gamification Right! – with meaning and purpose to your consumers
4.- Disrupt how consumers perceive Dealerships – NO MORE FEAR! Or INTIMIDATION
5.- Focus on your Personas – Create relatable engagement specific to the needs of your users. i.e.: Moms, Students, etc…
6.- Make it Memorable and make it about YOUR CONSUMERS not C/D
7.- Provide tangible Benefits that will create and motivate users to provide info in return of something delightful
TAKE AWAYS
1.- Don’t offer the obvious, don’t make your form look like a boring form
2.- Reduce cognitive load using interactive elements, micro interactions, animation, etc.…
3.- Use conditional logic to ask better questions that relate to your consumer needs
HOW / RECOMMENDATIONS
Contact Partners and find out what can they offer to your consumers
Collaborate with HDM/Tower and ask about what quizzes / games those teams are building to provide value to their users
A/B test quick concepts using usertesting.com (it can be as simple as static comparisons)
A/B test quick ideas to validate what users will engage with in terms of experiences that are not typical forms
(in)Validate with users what type of information they will be willing to provide and what makes them feel comfortable
o Card Sort activities
o Quick conceptual unmoderated sessions
o Rounds of concepts displaying different type of questions/personal information
o Test providing information using social media profiles
Go to Dealerships and do quick testing with consumers there
o Present clickable prototypes
Go to Public Spaces / Festivals / Fairs
o Conduct informal Guerrilla testing
o Present different concepts to validate with Persona types (in market shoppers)
